15 Types of Influencers by Content Categories

Influencers are Social Media experts who have built an engaged community around a specific topic or interest. From beauty gurus to travel enthusiasts, these influencers connect with their audience on a personal level, building trust and engagement. By partnering with the right influencers, brands can tap into highly relevant and engaged audiences – exactly what’s needed for successful Influencer Marketing campaigns.

In this blog post, we will explore 15 types of influencers categorized by content category and industry, discussing their content formats, audiences, potential brand partnerships, and even some examples of popular influencers you might recognize.


1. Beauty Influencers

Beauty influencers guide their followers through makeup trends, skincare and haircare routines, beauty tips, hacks, how-tos, and product recommendations. They build a dedicated following by sharing their expertise, product reviews, personal experiences, and a genuine passion for all things beauty. 

Audience: Makeup lovers and individuals seeking inspiration for their personal grooming and self-care routines or wanting practical tips and reviews on products.

Brands: Cosmetic companies, skincare brands, haircare lines, and beauty subscription boxes.

Popular Influencers: Huda Kattan, James Charles, Nikkie de Jager, and Jeffree Star.

Beauty influencers



2. Fashion Influencers

Fashion influencers are the trendsetters of the digital age, inspiring their followers with curated looks, outfit ideas, style tips, and fashion advice. Whether it’s clothes, jewelry, shoes, watches, or other accessories, fashion influencers know how to get their audience hooked via reviews, unboxing videos, and shopping hauls. They have a keen eye for the latest and emerging trends and a knack for showcasing their sense of style.

Audience: Primarily young individuals looking for style inspiration, outfit ideas, tips, and shopping recommendations.

Brands: Clothing brands, accessory designers, and fashion retailers.

Popular Influencers: Camila Coelho, Danielle Bernstein, Irene Kim, and Aimee Song.

fashion influencers



3. Travel Influencers

Travel influencers take their followers on virtual adventures around the world, sharing their favorite trips and destinations through stunning travel pictures, videos, and vlogs. They share insights on travel strategies, deals, and products, along with destination guides and reviews of hotels and restaurants. Travel influencers not only inspire their audience to pursue their travel goals but also offer valuable travel tips, tricks, and hacks.

Audience: Adventure-seekers, travelers, and those seeking inspiration for their next vacation destination.

Brands: Airlines, hotels, travel agencies, and outdoor gear companies.

Popular Influencers: Drew Binsky, Eva zu Beck, Jennifer Tuffen, and Louis Cole.

Travel influencers



4. Food Influencers

Food influencers serve stunning visual content that makes their audience crave every dish they showcase. From recipes, cooking tips, and seasonal favorite dishes to restaurant reviews and grocery must-haves, these influencers know how to sway their followers.

Audience: Home cooks, foodies, and individuals passionate about cuisine and culinary experiences.

Brands: Food and beverage companies, kitchen appliance and cooking utensil brands.

Popular Influencers: Gordon Ramsay, Ella Mills, Tieghan Gerard, and Jonathan Cheban.

Food Influencers



5. Lifestyle Influencers

Lifestyle influencers are the embodiment of aspirational living, offering their followers a glimpse into their daily lives, sharing everything from personal anecdotes and fashion choices to home decor inspirations, routines, and travel adventures. These influencers create versatile content that resonates with their audience, fostering a sense of connection and relatability. Because they are not limited to a single industry, they seamlessly promote various products and services within their content.

Audience: Individuals seeking inspiration for a well-rounded lifestyle including fashion, travel, home decor, and personal growth.

Brands: Beauty and fashion brands, home goods retailers, travel brands, and personal care products.

Popular Influencers: Caitlin Covington, Julie Sarinana, Lauren Conrad, and Camille Styles.

Lifestyle Influencers



6. Health and Wellness Influencers

Health and wellness influencers are trusted voices, guiding their followers toward sustainable lifestyles, fitness routines, and holistic well-being. These influencers share their personal journeys, motivate their audience, and provide valuable insights into healthy living. From nutritional supplements, meditation exercises, and sleep best practices to stress management, mental health/well-being, and wellness apps, they offer their followers valuable content and reliable product recommendations to inspire them towards a healthier lifestyle, emphasizing both physical fitness and mental well-being.

Audience: Individuals looking for inspiration and guidance for their fitness journeys, ranging from beginners to seasoned athletes and those interested in healthier habits and mental health.

Brands: Sportswear companies, fitness equipment manufacturers, health food brands, and wellness product lines.

Popular Influencers: Mikhail Varshavski, Julie Smith, Leanne Ward, and Kayla Itsines.

Health and Wellness Influencers



7. Entertainment Influencers

Entertainment influencers offer their followers a glimpse into the world of TV, movies, celebrities, and pop culture. These influencers keep their audience engaged and entertained, often blending humor via memes, commentary on entertainment trends, and sharing their unique personalities.

Audience: Typically Gen Z and millennials interested in pop culture and celebrity news and those seeking lighthearted entertainment.

Brands: Streaming platforms, movie studios, television networks, and entertainment-related brands.

Popular Influencers: Khaby Lame, Lele Pons, Lilly Singh, Tom Segura, and Zakir Khan.

Entertainment Influencers



8. Gaming Influencers

Gaming influencers have built thriving communities by sharing their passion for video games via live streams, walkthroughs, tutorials, montages, game reviews, gameplay commentary, and engaging content that resonates with fellow gamers. These influencers have a deep understanding of the gaming industry and connect with their audience on a personal level by sharing their thoughts about upcoming releases and inviting users to challenges and team matchups.

Audience: Gamers of all ages, from casual players to enthusiasts, seeking entertainment, tips to improve their gameplay, and insights into the latest gaming trends and releases.

Brands: Video game developers, gaming hardware manufacturers, and gaming peripheral companies.

Popular Influencers: PewDiePie (Felix Kjellberg), Jacksepticeye (Seán William McLoughlin), VanossGaming (Evan Fong), Ninja (Tyler Blevins), and Markiplier (Mark Fischbach).

Gaming Influencers



9. Pet Influencers

Pet influencers melt hearts and capture the attention of animal lovers worldwide. Usually, they are pet owners posting on behalf of their pets, sharing product reviews, training and grooming tips, and pet food guides, all while sharing cute pictures and videos.

Audience: Pet owners and animal lovers.

Brands: Pet food companies, pet supply retailers, and pet-related product lines.

Popular Influencers: Jiffpom, Nala Cat, Doug the Pug, and Loki the Wolfdog.

Pet Influencers



10. Parenting Influencers

Parenting influencers have become a valuable resource for parents seeking guidance, support, and relatable content. From pregnancy journeys and newborn care to navigating parenthood and managing family life dynamics, these influencers offer a candid and authentic glimpse into the realities of parenthood by sharing educational materials, their own parenting experiences including successes and failures, tips and tricks, and product reviews.

Audience: Expectant parents, new parents, and experienced parents seeking advice, tips, and a sense of community in their parenting journey.

Brands: Baby and children’s product lines, parenting resources, and family-focused brands.

Popular Influencers: Elle Walker, Brooke Raybould, Chris Lewis, and Joel Gratcyk.

Parenting Influencers



11. Sports & Fitness Influencers

Combining their passion for an active lifestyle with their ability to inspire and motivate, sports and fitness influencers share their expertise, workout routines, and personal journeys, empowering their followers to embrace a healthier way of living. By sharing content about gym routines, yoga, workouts, pilates, weight loss, nutrition, fitness challenges, etc., they encourage their followers to pursue an active lifestyle while endorsing products in their industry.

Audience: Athletes, fitness enthusiasts, and people seeking guidance and motivation to improve their physical well-being and performance.

Brands: Sports apparel and footwear companies, fitness equipment manufacturers, nutrition supplement brands, and athletic gear retailers.

Popular Influencers: Joe Wicks, Kayla Itsines, Simeon Panda, Massy Arias, Michelle Lewin, and Jeff Seid.

Sports & Fitness Influencers



12. Technology Influencers

Technology influencers are trusted authorities, guiding their followers through the latest tech gadgets, software, and technological advancements. Tech influencers offer in-depth product reviews and analyses, unboxings, tutorials, and insights into emerging trends and innovative technologies.

Audience: Tech enthusiasts, gadget lovers, and professionals seeking honest reviews and insights into the latest technologies, products, and industry trends.

Brands: Consumer electronics companies, software developers, computer hardware manufacturers, and tech accessories brands.

Popular Influencers: Marques Brownlee (MKBHD), Lewis Hilsenteger, Judner Aura, and Austin Evans.

Technology Influencers



13. Business & Finance Influencers

With their expertise in entrepreneurship, investments, and financial planning, business and finance influencers help individuals navigate the complexities of the business world and achieve financial success. These influencers share their experiences, strategies, advice, and insights, empowering their audience to make informed decisions.

Audience: Entrepreneurs, business professionals, investors, and individuals seeking expert financial advice and guidance on personal finance and wealth management.

Brands: Financial institutions, investment firms, business software companies, and entrepreneurial resources.

Popular Influencers: Humphrey Yang, Jeremy Schneider, Dave Ramsey, and Rachel Cruze.

Business & Finance Influencers



14. Automotive Influencers

Automotive influencers have become the go-to sources for the latest news, reviews, and insights into the automotive industry. These influencers share their passion for vehicles, offering in-depth analyses, test drives, and the latest news about automobiles. 

Audience: Car enthusiasts and individuals looking for information and guidance on purchasing, maintaining, and modifying vehicles.

Brands: Automotive manufacturers, aftermarket parts companies, and car accessory brands.

Popular Influencers: Supercar Blondie, Tim Shmee, ChrisFix, and Doug DeMuro.

Automotive Influencers



15. DIY & Home Decor Influencers

Inspiring creativity and a love for personalized living spaces, DIY and home decor influencers share their crafting projects, home renovations, and interior design ideas with their dedicated following. These influencers provide step-by-step tutorials, sourcing tips, and interior design inspiration.

Audience: DIY enthusiasts, home decorators, and individuals seeking inspiration and guidance for home improvement projects and interior design.

Brands: Home improvement retailers, furniture and decor brands, and arts and crafts suppliers.

Popular Influencers: Becki Owens, Kate Rumson, Liz Marie Galvan, and Renee Day.

DIY & Home Decor Influencers



By partnering with influencers in your industry who truly understand your audience, brands can build genuine connections with their engaged audiences. Each type of influencer brings unique strengths and offers distinct opportunities for brands to reach their target demographics effectively. 

At Creable, we understand the importance of finding the right influencers to amplify your brand message. Our Influencer Marketing Platform helps brands discover and collaborate with influencers across various industries. With advanced search capabilities and in-depth influencer analytics, you can identify the perfect influencers to achieve your Influencer Marketing goals. 

Start your free Creable trial today to find the perfect influencers for your brand!

About Creable

Access the largest Influencer database with 300M+ profiles across YouTube, Instagram, and TikTok. Creable offers a comprehensive range of filters, allowing you to refine your search by Influencer and/or audience demographics such as location, age, gender, and language.

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